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Research papers

Indian TV industry

Audiences no longer consume TV unilaterally. While current technology captures the audiences watching TV, it does not take into account their actual behaviour whilst consuming it. This paper attempts to answer the various multitasking/activities that...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Romil Ramgarhia, Bipin Mundhwa, Rucha Deshmukh
May 9, 2017
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Citation

Ramgarhia, Mundhwa and Deshmukh (2017a, May 09). Indian TV industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/indian-tv-industry